I am sure that my experience is shared by many of you business owners out there. You are thinking that a great way to increase your sales is to have an online presence. Or if you are even more ambitious, you might want to actually sell your products on your website
Well, not really. My site has taken well over a year and a half just to go online, and not I can finally concentrate on the business of marketing it.
Making a quality website that people will trust and actually want to do business with is definitely not as easy as it seemed. I knew that this is the direction that I wanted to take my company; but was not sure exactly how to go about it. I started out with a do-it-yourself shopping cart site through Yahoo. It actually turned out pretty good; but I soon realized that it just did not have the features that I knew that I wanted. That I needed. So, I bit the bullet and shopped around for a company to make the website of my dreams. I figured it would be better to go with the middle quote, and they promised the features that I really needed.
They wanted to charge me nearly $8,000 to make the site, and within an agreed upon time frame. I paid the first third up front, and they did the bare minimum to get me to pay the second third, then they became unreachable. I am sure that the people actually working on the site were somewhere in a third wold country, this made it hard to reach them. They stopped taking my calls, did not respond to my messages. When I found out that they were using freeware and maybe had only invested a few hours into my project over I knew it was time to move on.
My next designer was recommended by a friend, and I got to meet him and liked him well enough. What I did not know, was that I would have to suffer through his learning curve. Things took much longer that I wanted; I was paying for hosting, credit card processing fees, etc. Not to mention countless hours that I put in to the site myself.
To make a long story short, I finally found an expert to put the finishing touches on the site. After nearly a year and a half from conceiving this crazy idea, I finally have a web-store that I am proud to promote. There is no simple answer to success in creating a site; but my advice would be to find a local designer, with a proven body of work, and only pay as certain benchmarks are met.
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