How can I improve my email marketing campaigns?
I have a small list of emails of people who are interested. I would like to increase my list.
Filed under: Email List Building
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Are you looking to improve your current email marketing? Or increase you email list? Looks like two questions.
To increase your email marketing list, include a link to a web form on your postal mail piece directing the consumers to visit that site and register for any number of reasons (sign up to receive special offers, sign up for our email newsletter, sign up for acces to XXX, etc). Once they register, they are providing you with their email address so the email is can spam compliant.
Make the email look as if it came from a real person. Use Ariel 9 font in black and do not use fancy graphics or words like "exciting" or "revolutionary". Ask each person on your list to do you a favor and forward it to someone who might be interested and cc you.
I use a company called constant contact. They have many templates to chose from you plug in your information and you have a nice email presentation. They will let you try it for free – it still only cost about 15.00 per 500 emails. You also only pay for it when you use it no monthly fees. I have noticed that when I send out a mail message my sales increase about 30%.