I am currently promoting a new website with Google AdSense. I am not a smammer/pushy type that goes around being obnoxious and pushing their site on bulletin boards etc.

I am looking for some tactfull ways to promote the site until it gets a following. I figure if people like the content, they will come, I just need to kickstart it. I don’t have a lot of time, but I can invest a little to promote it. The problem is website promotion seems like a very shady business with a lot of scammers, so I am cautious (and went with Google). Any other ideas?