The first mistake. An indistinct planning of a site and incomprehensible navigation. By the way, some business sites tend to use too many steps for achievement actually the simple purposes. If you receive letters from your visitors with a question how to use your site, probably, you should think of improvement of the navigation of the site. If you see that some tasks are carried out much more often, than others, make their performance as easy as it is possible. Try to make everything by your own hands and, it is desirable to make that for several times. Imagine yourself in your visitor’s shoes.

The second mistake. People come to Internet to find information. And if they have to look through the introduction to your resource, executed on Flash, there is a large probability, that they will not wait for the loading of the site. The starting flash splash screen is a superfluous and useless element in design of a site. The reason is that it practically does not bear any semantic loading. Of course, if your site is devoted mainly to the questions of graphic design and contain exclusively graphic content, then the usage of flash introduction is rather reasonable, especially, if you want to show your own possibilities and skills.

The third mistake. You should not use unusual and exotic types. It is not a fact that a computer of a user, who has come to your web site, has such an exotic. Besides that, non-standard types can make your texts difficult for reading. That is why it is better to stop on such types, as Arial, Georgia, Tahoma, Verdana etc. But if you want to use non-standard types on your favourite resource very much, then use them only in logos or headlines of pages, and only in the form of images.

The fourth mistake. You also should not experiment with the sizes of types. Establish the standard size of a text. Too big or too small type is difficult for reading. Try to establish the relative size of a text instead of the size in pixels. It will allow your visitors to use their preferable type size on your site.

The fifth mistake. Even if you like that links become visible or get color only when a visitor aims at them a mouse, remember that this is not very good. A visitor wants to know, where there is a link on your site, a visitor would not like to hunt for it for a long time. Use contrast colors and underlining for links. External links that lead a user away from your site, should be marked in a special way, for example, with other color or other type, than internal links. Beaten links irritate users of any site. You should check all your links on a regular basis in order to be assured that they work.

The sixth mistake (but it is not the last one at all). Too much advertising on a site. Actually, the excessive quantity of advertising only irritates a visitor, and his/her first desire is to leave a site. Especially, if you use a format of advertising that looks too obtrusive and irritating.

Currently the Internet technologies have become very popular. The web network is not only a place to entertain but also a space to make money. Whatever the reason is, to be presented in the Internet one needs a site. And this is when the question how to plan a website arises. Those who are looking for info on how to build a website, should refer to the Web itself. There are lots of tutorials on how to plan a website and respective topics.

In any way, it wouldn’t be wise not to use this chance provided to us by modern technologies. Google and other search engines, social networks and forums, blogs – all of them could help to find info on “business plan for website” and similar topics.

Technorati Tags: build website, business website, make website, site, website

This article at all is not attempt to explain how search machines in general work. However, in my opinion, she will help to understand as it is possible to operate with behavior of search robots (wanderers, spiders, robots – programs with which help this or that search system rummages around a network and indexes meeting documents) and how correctly to construct structure of a server and documents containing on it that your server was easily and well indexed.

The first reason of that I have dared to write this article, the case when I investigated a file of dens of access to my server was and has found on: lycosidae.lycos.com

That is Lycos has addressed to my server, on the first inquiry has received that the file/robots.txt is not present, and has sniffed at the first page. Naturally, it was not pleasant to me, and I have started to find out that to what.

It appears all “clever” search machines at first address to this file which should be present on each server. This file describes access rights for search robots, and there is a possibility to specify for various robots the different rights. For it there is a standard under name Standard for Robot Exclusion.

According to Louis Monier, Altavista, only 5 % of all sites have now not empty files/robots.txt if at all these files there exist. It proves to be true the information collected at recent research of dens of work of robot Lycos. Charles P.Kollar, Lycos writes that only 6 % from all inquiries about a subject/robots.txt have a code of result 200. Here some reasons on which it occurs:

* people who establish the Web server, simply do not know neither about this standard, nor about necessity of existence of a file/robots.txt.

* not necessarily person installing the Web server, is engaged in its filling, and the one who is the web designer, has no due contact to the manager.

* this number reflects number of sites which really require an exception of superfluous inquiries of robots as not on all servers there is such essential traffic at which server visiting by the search robot, becomes appreciable for simple users.

File format /robots.txt:

The file /robots.txt is intended for instructions to all retrieval robots (spiders) to index information servers how is defined in this file, i.e. only those directories and files of the server which are not described in /robots.txt. It is a file should contain 0 or more records which are connected to that or other robot (that is defined by field value agent_id), and specify for each robot or for all at once what exactly it SHOULD NOT be indexed.

The one who writes a file /robots.txt, should specify substring Product Token of field User-Agent which each robot produces on HTTP-request of the indexable server. For example, the present robot of Lycos on such request produces as field User-Agent: Lycos_Spider _ (Rex)/1.0 libwww/3.1.

If the robot of Lycos has not found the description in /robots.txt – it arrives how considers it necessary. As soon as the Lycos robot “has seen” in a file /robots.txt the description for itself – it arrives how it is offered to it.

At file creation /robots.txt it is necessary to consider one more factor it is file size. As each file which should not be indexed, moreover for many types of robots separately is described, at a considerable quantity of files not subject to indexing the size /robots.txt becomes too big. In this case it is necessary to apply one or several following methods of abbreviation of the size /robots.txt:

* to specify a directory which should not be indexed, and, accordingly, files not subject to indexing to allocate in it.

* to create structure of the server taking into account simplification of the description of exceptions in /robots.txt.

* to specify one method of indexing for all agent_id.

* to specify masks for directories and files.

These days the Internet technologies are very popular. The Internet network is not only a place to entertain but also a platform to make money. In spite of the reason, to be presented in the Internet one needs a site. And this is when the question how to make a website arises. Those who are looking for info on how to build a website, should refer to the Web itself. There are lots of tutorials on how to make a website and related topics.

In any way, it wouldn’t be smart not to avail themselves of this opportunity provided to us by modern technologies. Google and other search engines, social networks and forums, blogs – all of them could assist to find info on “where to make a website” and similar topics.

Technorati Tags: build website, business website, make website, site, website

Search system robots and how they actually work

Records (records) a file /robots.txt

The expanded comments of a format

Each record begins since a line User-Agent in which it is described what or to what retrieval robot this record intends. The next line: Disallow. Here not subject indexings of a way and files are described. EACH record SHOULD have at least these two lines (lines). All remaining lines are options. Record can contain any amount of lines of comments. Each line of the comment should begin with # character. Lines of comments can be placed in the end of lines User-Agent and Disallow. # character in the end of these lines is sometimes added to specify to the retrieval robot that the long line agent_id or path_root is finished. If in line User-Agent it is specified a little agent_id the condition path_root in line Disallow will be fulfilled for all equally. Restrictions on length of lines User-Agent and Disallow are not present. If the retrieval robot has not found out in a file /robots.txt the agent_id it ignores /robots.txt.

If not to consider specificity of operation of each retrieval robot is possible to specify exceptions for all robots at once. It is reached by the job of a line User-Agent: *

If the search robot finds out in a file/robots.txt some records with value satisfying it agent_id the robot is free to choose any of them.

Each search robot will define absolute URL for reading from a server with use of records/robots.txt. Header and lower case symbols in path_root MATTER.

Examples:

Example 1:

User-Agent: *

Disallow: /

User-Agent: Lycos

Disallow:/cgi-bin//tmp/

1 file/robots.txt contains in an example two records. The first concerns all search robots and forbids indexing all files. The second concerns search robot Lycos and at indexing of a server by it forbids directories/cgi-bin/and/tmp/, and the others – resolves. Thus the server will be indexed only by system Lycos.

Example 2:

User-Agent: Copernicus Fred

Disallow:

User-Agent: * Rex

Disallow:/t

2 file/robots.txt contains in an example of two records. The first resolves search robots Copernicus and Fred to index the entire server. The second – forbids all and especially robot Rex to index such directories and files, as/tmp/,/tea-time/,/top-cat.txt,/traverse.this etc. It is just a case of the task of a mask for directories and files.

Example 3:

# This is for every spider!

User-Agent: *

# stay away from this

Disallow:/spiders/not/here/#and everything in it

Disallow: # a little nothing

Disallow: #This could be habit forming!

# Don “t comments make code much more readable!!!

In an example 3 is one record. Here all robots are forbidden to index a directory/spiders/not/here/, including such ways and files as/spiders/not/here/really/,/spiders/not/here/yes/even/me.html. However here do not enter/spiders/not/or/spiders/not/her (into directories “/spiders/not /”).

Today the web technologies are very popular. The Internet network is not only a place to entertain but also a platform to make money. In spite of the reason, to be presented in the Internet one needs a site. And it is the time when the question how to make a website arises. Those who are looking for info on how to build a website, are advised to refer to the Internet itself. It is full of docs on how to make a website and respective topics.

In any way, it wouldn’t be smart not to use this opportunity given to us by modern technologies. Google and other search engines, social networks and forums, blogs – all of them could assist to find info on “make a new website” and similar topics.

Technorati Tags: build website, business website, make website, site, website

Part 1. You have to know the exact “coordinates”.

Leaving point A for the point B, all the same it is desirable to know exact coordinates of destination. In our case it is transformed to definition of the most important task and searches of the distinct answer to a question: what for I make this site? What is my ultimate goal? It is necessary to start searches of the answer and purpose definitions as soon as you have started thinking of creating your own web site.

It is necessary to tell that the more global object you choose, the better. There will be what aspire to! Also do not forget about accurate time frameworks, up to day and hour which you have defined to yourself for purpose achievement.

Part 2. Do you have a plan?

All life of a site owner is formed by certain phases. They also will lay down to the basis of the plan which will help to reach the global purpose.
Here is how «stages of the big way» look:

- We consider to what the future resource will be devoted, we search for the answer to a question «what for?»;

- We choose a domain name, a platform (hosting) on which the site will take place;

- We make or order a design;

- We analyze sites of competitors in this segment;

- We make a semantic kernel;

- We write or order a unique content for a site;

- We care of optimization of the resource;

- We test a site on a local server;

- We spread a newborn site in the network;

- We register a resource in search systems;

- We are engaged in regular updating of a content of a site;

- We care of promotion of a site, using white methods;

- We start a resource monetization (if a site is commercial);

- We define distance to the global purpose and correct its achievement.

Part 3. There is nothing impossible for me!

The process of creation of a site, and what is much more important, its promotion and support of the resource in an actual condition, this is work, in any case. But this work differs from the habitual understanding of the word “work” by the unpredictability of a result. At least, the result expressed in money. This means, that an owner of a site should have other, absolutely non-material interest in order to spend time and strengths for his/her own site day by day. That’s why the more ambitious the final purpose is, the better the result will be.

It is also necessary to stimulate yourself somehow at the intermediate stages. Tons of literature are written about that. However, the recommendations given in the literature are not shine with originality, and come to that it is necessary to mark the achievement of each control point. For example, if you like beer, then stop just drinking it, and transform each bottle into the award for an article written and published on a site, and so on. It is necessary to approach to an idea creatively and to develop your own system of encouragements and penalties.

Today the Internet technologies have become very popular. The web network is not only a place to entertain but also a platform to make money. In spite of the reason, to be presented in the Internet one needs a site. And it is the time when the question how to plan a website arises. Those who are searching for details on how to build a website, should refer to the Internet itself. There are lots of guides on how to plan a website and respective topics.

In any way, it wouldn’t be wise not to use this chance provided to us by modern technologies. Google and other search engines, social networks and forums, blogs – all of them could help to find information on “business plan for websites” and similar topics.

Technorati Tags: build website, business website, make website, site, website

Not long ago I was roaming about the space of Internet and I read about one way of promotion of your own web site. This method sounds like that: “write an electronic book, that will provide your resource with viral traffic”. I do not remember the author of the mentioned method unfortunately, but I am sure that I exactly remember the quotation. I actually would like to ask the author a few questions very much, for example: how many electronic books that could provide the author’s resource with “viral traffic”, he/she has written; and there is one more question how much time the author spent for writing the books?

And I actually have one more, very reasonable question: what should I do with such a “priceless” piece of advice, if I can hardly write a few paragraphs? The answer is very, very simple: do not think too much of that!

There are at least several reasons not to think too much about the problem of the absence of the talent to write books that can influence on the promotion of your web site.

The first reason. Tell me, do you know a lot of people who really and seriously read large texts nowadays? Do you know a lot of people who really like to read books? I am not talking about that “dragged-out tale” for eyes, that you can use in a train or a plane, but for example Theodor Dreiser or Fenimore Cooper? That’s it, the number of my acquaintances who read such books, can be count up on fingers of one arm.

The second reason. Still that “viral traffic”. Ok, you only imagine, what a book this person must write so that users really would like to download the book, to read it, to recommend it to his/her friends and so on?

Ok, ok, if you wake up in the morning and feel that there is Feodor Dostoevsky with Golthuory somewhere inside of you, and there is something that you can tell to the world, then go ahead! “Burn humans hearts with words!” But the practice shows to us, that nowadays there are not so many people who can allow themselves to turn over pages in a leisurely way, and there is also a great competition between professional writers.

The third reason. Video and audio elements play the most important role in today’s Internet, and the smaller texts are, the more chances that users will read the texts and apprehend the information. Of course, any resource needs unique content to be promoted right. But there is no need to write large electronic books. As there is no guarantee that your book will be read by someone, and “viral traffic” on your web site is more from the area of science fiction, than from everyday reality.

So, what conclusion can we make? It is better to achieve your goal step by step. First, you have to fill your resource with a unique content, then you register your web site in search engines, then……….well, we can talk about that next time.

These days the Internet technologies have become very popular. The Internet network is not only a place to entertain but also a spot to make money. Whatever the reason is, to be presented in the Internet one needs a site. And it is the time when the question how to plan a website arises. Those who are searching for info on how to build a website, should refer to the Internet itself. There are lots of tutorials on how to plan a website and respective topics.

In any way, it wouldn’t be wise not to use this chance given to us by modern technologies. Google and other search engines, social networks and forums, blogs – all of them could help to find information on “business plan for websites” and similar topics.

Technorati Tags: build website, business website, make website, site, website

I am afraid I will not open a very large secret if I say that any web site needs promotion. This postulate is obvious like sunrise or change of season. But promotion of a web site is not as simple as it seems to be. There is a difference between the two promotions. So, (this is only my personal opinion and I am not trying to impose it on anyone) if the registration of a web site had a certain effect about two years ago, then today to make the like procedure with a newborn resource, is like to drown a kitten in a bucket.

The second point. Promotion of a web site can as paid as free of charge. But as a rule beginning web sites owners do not have enough money for the promotion of a web site, that’s why either for objective circumstances or making a conscious choice, at the beginning many prefer free promotion of a web site.

Let’s talk a bit about free methods of promotion of a web site. They are:

- Party at thematic forums. Decoding: in this case we talk about fitness, a health life style, various diets, hence it’s only fitting to find similar forums, to register on them and to take part in discussions on these forums.

- Place articles on thematic portals indicating links to the author’s resource.

- Interchange of articles and links with resources of close or similar subject matters.

- Announcements on a site about various competitions with prizes for participants.

- Organization of posting.

- Organization of groups in social networks.

Here is a practically ready plan of free promotion of any resource.

By the way, a small, but very important addition: participation in forums, creation of groups in social networks should be made long before the resource appearance in the World wide web. A person who has selected the given way for a web site promotion, needs time to become an expert at one or another forum, to gain the authority at participants of the groups in social networks.

For justice’ sake it is necessary to notice that the similar way of promotion of a resource is not simple at all. It takes a certain amount of time, and you will not get the results fast.

So, there is one way: if an owner of a web site wants to promote the resource using this method, then besides being active at a forum or in a group, the web site owner has to spend time for developing individual relations with members of groups or forums. The web site owner will have to write letters, personal invitations, to add people to his/her friends, to say in a few words, to be active in all directions. Here it is necessary to remember that it is very important to observe the balance – between informal communication and banal spam. The web site owner decides him/herself where this boundary is.

Let’s sum up. Participation in forums, creation of thematic groups in social networks is a free way of promotion of a site. Actually its the main advantage is that this method is free, and we can relate to its lacks that it demands time and certain efforts, but does not bring at once to the expected result.

Nowadays the web technologies have become very popular. The web network is not only a place to entertain but also a space to make money. In spite of the reason, to be presented in the Internet one needs a site. And it is the time when the question how to plan a website arises. Those who are looking for details on how to build a website, are advised to refer to the Internet itself. There are lots of docs on how to plan a website and related topics.

In any way, it wouldn’t be wise not to avail themselves of this chance provided to us by digital technologies. Google and other search engines, social networks and forums, blogs – all of them could help to find info on “website strategic plan” and similar topics.

Technorati Tags: build website, business website, make website, site, website

Every search machine possesses a number of features. These features should be considered at manufacturing of the pages.

Types of the search machine:

“Text-through” search machine index each word on web page, excluding only some stop words. “Abstract” search machines create a certain extract of each page.

Text-through machines is more useful to web designers, as any word meeting on web page is exposed to the analysis at definition of its relevance to inquiries of users. However for abstract search machines can happen that pages are indexed better than for the text-through. It can proceed from algorithm, for example on frequency of the use in page of the same words.

The size:

The size of the search machine is defined by quantity of indexed pages. For example, in the search machine with the big size all your pages can be indexed almost, at average volume your server can be partially indexed and at small volume your pages can not get at all to catalogs of the search machine.

The updating period:

As the Web changes continuously, search machine index all without date. However during each moment of time the references which are given out in reply to inquiries of users can be one-day prescription and can be also monthly prescription and even more.

Here some reasons why it occurs:

* some search machines index at once page on demand of the user and then continue to index yet indexed pages

* others to a thicket can “creep” on the most popular pages of a network, than on another.

Date of indexing of the document:

Some search machines show date when this or that document has been indexed. It helps the user to understand, to what “freshness” the reference is given out by a search engine. Others needs to users only to guess it.

Specified (submitted) pages:

Search machines should find any pages of any server in an ideal as a result of pass under references. The real picture looks in another way. Villages of servers appear in indexes of search engines if them directly to specify (Add URL) much earlier.

Not specified (non-submitted) pages:

If at least one page of the server is specified, search machines will necessarily find following pages under references from specified. However on it is required more time. Some machines index at once all server, but the majority all the same, having written down the specified page in an index, leave server indexing on the future.

Depth of indexing:

This parameter concerns only not specified pages. It shows how many pages after the specified the search engine will index.

The majority of large search machines have no restrictions on depth of indexing. In practice it is not absolutely so. Here are some reasons on which not all pages can be indexed:

* not too accurate use of frame structures (without duplication of references in the managing director (frameset) a file)

* use imagemap without duplication by their usual references.

Today the online technologies have become very popular. The web network is not only a place to entertain but also a space to make money. Whatever the reason is, to be presented in the Internet one needs a site. And this is when the question how to make a website arises. Those who are looking for info on how to build a website, are advised to refer to the Internet itself. There are lots of guides on how to make a website and related topics.

In any way, it wouldn’t be wise not to take advantage of this opportunity given to us by digital technologies. Google and other search engines, social networks and forums, blogs – all of them could help to find information on “make a flash website” and similar topics.

Technorati Tags: build website, business website, make website, site, website

Let’s consider some small cunnings of the web-design which application is capable not only to make a positive impression for a user about your resource, but also to provoke a desire to come to your web site again. Professional web-designers have been using these cunnings for a long time and quite successfully. All of us visit sites practically with one purpose: we do it in informational searches. But it is really pleasant to look for an information on some resources, and coming to some resources you want to close them even before loading is finished. Have you ever thought why it happens ? And why are we talking about web-design?

The primary goal of any site is to give to a user the necessary information. But here some web-masters and web-designers pay too much attention to graphic elements, probably, hoping either to surprise visitors, or to try to show the high professional level in this way. Of course, graphic is important and necessary, but it doesn’t have the greatest importance. It is always necessary to remember that information is primary, and a wrapper (read: web-design), of course, should be beautiful, but at the same time it shouldn’t pull back visitors’ attention from the main i.e. information.

Now, actually, about the cunnings. According to the results of numerous researches, a visitor of any site first glances at a part which is located at the left above. There are no logic explanations of that, probably, so human sight is arranged. But this means, that you should use this feature, and to pay fixed attention to this part of the site, having placed there either a logo, or some other important graphic information. Further the sight of a person falls a bit lower and more to the right. In this part of the site it is necessary to place the most important elements. You also have to remember that these elements should interest a user and keep him/her on your site.

In spite of the fact that in many textbooks of web-design it is told right at the beginning what types you should use, for some reasons many still tend to some exotic. Do not do that in any case! There are at least two reasons for you to aspire to classic. First, a non-standard type associates not as much with the information, as with advertising. Secondly, it would be very good, if such a type in general is displayed on a screen of a user.

One more important detail. Before considering, what the web-design of a site should be and whether to trust its creation to professionals, it is necessary to define with the main objective point and the concept of all project. First, you have to think of the conception and to understand clearly what you want it to be. Then you can inform it to a web-designer. It will allow you to save much strengths, money, and nerves also if suddenly a person who will develop graphic for your resource, misunderstands the set task. That’s why you have to understand clearly the main task of a web site if you do not want such things to happen. At last, the main objective point of a site is to bring information to a person who comes to it. And there will be many more chances that this person will come to your site again if it is created correctly and is comfortable for using.

Nowadays the Internet technologies have become very popular. The Internet network is not only a place to entertain but also a spot to make money. Whatever the reason is, to be presented in the Internet one needs a site. And it is the time when the question how to plan a website arises. Those who are searching for details on how to build a website, are advised to refer to the Web itself. It is full of tutorials on how to plan a website and related topics.

In any way, it wouldn’t be smart not to take advantage of this opportunity provided to us by digital technologies. Google and other search engines, social networks and forums, blogs – all of them could assist to find information on “build your own professional website” and similar topics.

Technorati Tags: build website, business website, make website, site, website

A manager (administrator) — the main person on any resource. Sometimes even its owner. It depends on a manager, what will be the site promotion, its design, pages of a site and in general how fast it will be updated, whether the resource will be useful to users, or there will be one more “dead person” with news from the last century in the World wide web .

A management panel — the control panel through which the Manager carries out every possible manipulations over a site.

Ban — an interdiction of search engines to site indexation. Can be caused by diversified reasons. As a rule, the reason is using at promotion of a site of the forbidden methods of promotion: search spam, a content specially generated for robots and so on.

A banner is an advertizing picture. As a rule, it is also a link, having clicked on which a user can pass directly to a site of the advertiser.

White methods of promotion — methods of promotion of a site which do not cause discontent of search engines and at which there is no risk that the site will get in ban.

Blog — an electronic diary which is taken by one or another author.

Blogger — an author who pleases colleagues with the regular notes, or just tells about everything that he/she sees practically to all visitors who have casually appeared on his/her blog.

A web master — once a web master was considered almost as the inhabitant of heaven, as he/she knew programming languages, was able to make sites and web pages, and created the things absolutely inaccessible to the mere mortal. Today it is possible to name a web master almost any owner of a site mastered any CMS and regularly serving his/her own resource.

Content – is the information that you have placed or still place on the site. Content can be audio, video, graphic and textual. However if you seriously intend to promote the site in the network, you won’t do that without texts. Search robots have not learned to look video and to listen to audiofiles yet. But there are keywords in texts, your site gets into the index by these words.

A copywriter — a person who is able to write his/her own original texts. These texts are pleasant as to search engines, as to people who will read them.

A moderator — the second person on a resource after a manager. On the moderator depends, whether on a site the substandard lexicon will be used, whether users will flood at discussions of themes especially on forums and in general how much spam and garbage will appear on the site pages. Any site periodically demands general cleaning.

The muzzle — so on a slang of web masters is called the main page of any site.

Rewrite – this is the process of rewriting of another’s materials, articles or notes, by your own words. The primary goal of good rewrite is not to lose the general sense of the initial text, but the text should be done in the way so its true author would not guess, where the rewriter has taken the primary source.

Usability – convenience of using. The indicator of that, how much your site is adapted that any visitor can feel himj/herself here comfortably and would not hasten to leave your resource.

Today the online technologies are very popular. The web network is not only a place to entertain but also a space to earn money. Whatever the reason is, to be presented in the Internet one needs a site. And it is the time when the question how to plan a website arises. Those who are looking for info on how to build a website, are advised to refer to the Internet itself. It is full of guides on how to plan a website and related topics.

In any way, it wouldn’t be smart not to use this chance given to us by modern technologies. Google and other search engines, social networks and forums, blogs – all of them could assist to find information on “business plan for website” and similar topics.

Technorati Tags: build website, business website, make website, site, website

As the statistics shows to us, many successful web designers have studied the discipline of web-design independently. However, and special courses of web design have appeared not for a long time ago. So it is possible to make a conclusion that the web-design first of all is a creative work, and only after that it is a science. And any certificate that you have taken a course of lectures, have graduated from the course of web-design can say that this theme really interests you, but it will not serve as the guarantee of your skills at all.

For a beginner the main thing to understand is that web design studying is a constant process, so there is no matter what you study whether it is web design, or the design of furniture or cars, this process is not staying at the same place, and has a very active character. This means, that you should be ready to constant self-improvement even if your surrounding considers you as a professional web designer.

But if you have resolved to take some web design courses, it is necessary to approach to their choice responsibly and seriously. Now there is a set of educational courses where not so much of practical information is given, but too much of superfluous “water” only to fill hours of training. So, first of all you should be convinced that the training plan includes both the techniques of web-design, and the methods applied in it. It is also necessary to make sure that the information which the course chosen by you has, is not out of date and irrelevant.

The next step of development of the profession of web-designer is application of the received knowledge on practice. Besides, you should not neglect accumulation and studying of the various information devoted to a theme under the name “web design”. You can look through the blogs of other web-designers, to look through Internet magazines about web-design, communicate on specialized forums, to participate in thematic communities. Dialogues with other beginners in this sphere will be a big plus too, and then the travel to the world of web design will become easier and more convenient. Except communicating, you can help to each other with the useful information, recommendations and to support at failures.

You should also think and of your own web site where you can apply all received knowledge of web design to the fullest. Of course, as your professionalism in web design is growing, the site will be getting better and better. And there, who knows, maybe, you will also have customers who will want to take the benefit of your professional experience.

So, if you are really interested in studying web design, do that. You will open a very interesting world for you and also will find a very good way to get some extra income.

These days the online technologies are very popular. The Internet network is not only a place to entertain but also a platform to earn money. Whatever the reason is, to be presented in the Internet one needs a site. And this is when the question how to plan a website arises. Those who are looking for info on how to build a website, should refer to the Web itself. There are lots of tutorials on how to plan a website and related topics.

In any way, it wouldn’t be wise not to avail themselves of this chance given to us by modern technologies. Google and other search engines, social networks and forums, blogs – all of them could assist to find info on “business plan for websites” and similar topics.

Technorati Tags: build website, business website, make website, site, website

Frequency of appearance of links:

The main retrieval machines can define popularity of the document how frequent on it refer from other places of the Network. Some machines on the basis of such data “do outputs” costs or it is not necessary to waste time on indexing of such document.

Indexing control:

It shows that it can be controlled by this or that retrieval machine. All large retrieval machines are guided by file instructions robots.txt. Some also support control by means of META-tags from indexable documents.

Redirection (redirect):

Some sites redirect visitors from one server on another and this parameter shows what URL will be connected to your documents. It is important, as if the retrieval machine does not fulfill redirection there can be problems with nonexistent files.

Stopwords:

Some retrieval machines do not include certain words in the indexes or can not include these words in requests of users. As such words pretexts or simply very often used words normally considered. Instead of this include them for the sake of place saving on carriers. For example, Altavista search system ignores a word web and for requests of type web developer links only by the second word will be produced. There are similar methods to avoid.

Influence on algorithm of determination of relevance:

Retrieval machines are mandatory use layout and repetition rate of keywords in the document. However, additional mechanisms of magnification of a level of relevance for each machine are various. This parameter shows which mechanisms exist for this or that machine.

Spam-penalties:

All large retrieval systems “do not like”, when any site tries to raise the rating a way, for example, repeated instructions of through Add URL or a repeated mention of the same keyword and etc. In most cases similar actions (spamming, stacking) are punished and the site rating on the contrary falls.

Support of META-tag:

On the idea, all retrieval machines should consider Meta data at an indexing of pages, however in practice not all do it.

Title:

This parameter shows as retrieval machines generate titles of links for the user in reply to its request.

Description:

This parameter shows as retrieval machines generate descriptions of links for the user in reply to its request.

Check of URL status:

Line of the search machine is very useful to the web designer – whether it is possible to check up its server, how much deeply it is indexed and whether there is in general index of the search machine.

Removal of the old data:

It is the parameter that defines actions of the web designer at closing of the server or its moving on other address. Two actions are possible: simply to remove the old maintenance and to copy a file robots.txt.

* contents removal: when the search machine will try to reindex documents and will not find their, old references index will be removed. In this case all depends on the period of updating of the data for the search machine.
* robots.txt: when the search machine will request this file and “will see” that the server is closed from indexation all references to files of this server will be removed from an index.

Currently the web technologies have become very popular. The web network is not only a place to entertain but also a spot to earn money. In spite of the reason, to be presented in the Internet one needs a site. And this is when the question how to make a website arises. Those who are looking for info on how to build a website, are advised to refer to the Internet itself. There are lots of guides on how to make a website and respective topics.

In any way, it wouldn’t be wise not to avail themselves of this opportunity given to us by modern technologies. Google and other search engines, social networks and forums, blogs – all of them could help to find info on “where to make a website” and similar topics.

Technorati Tags: build website, business website, make website, site, website

One of the tested and checked up ways of getting more traffic for your web site is the exchange of links with other owners of web sites. But there are also other, less burdensome ways of promoting your web site which worth your attention too.

After you have created a new web site and have loaded it into the Internet, it is necessary to think of its development and promotion seriously. The most obvious way, is searching for web masters with which you can begin an exchange of links. However on this way there are some reefs.

First, it is necessary to spend a lot of time to choose sites similar on subject matters with yours that the given exchange really could bring more traffic to you. This is such a fascinating game practically with total absence of rules. Many owners of web sites will not answer on your electronic letters. Some will try to impose you on the conditions for an exchange of links. As the practice shows, many owners of web sites will refuse you at once because their PR indicators much more exceed indicators of your young resource. Other owners of web sites who you offer an exchange, will insist on that you have put links to their web sites on the main page while the put the latent links to your web site on a page where nobody and never can find your web site unless it is purely casual will put. Some will tell they will not exchange links if you do not change the formulation, or the text on the main page. Such things happen too.

Certainly, the link to you from a popular resource has important value for traffic attraction for your web site, but there are also other ways to reach this most desired traffic, without relying on an old way of an exchange of links. For example, participation in the forums, which subject matter is connected with your web site. Include url of your web site to the signature and take part in discussions. Every your answer (it is important: write your answer about the point, detailed and correctly), should include the address of your web site and any other participant of a forum who will read and will estimate your post, can visit your site through the link in the signature. The more messages you write, the more than links to your web site you will receive, and this will increase the probability of visiting your web site. You can carry out the same simple manipulations, making comments on messages in blogs and guest books.

Writing articles and their publication in catalogs of articles, is one more fine way of reception of links to your resource. Your articles can be reproduced by other users of websites if they really interesting and informative, other users can publish them, for example, in their blogs. Using your article, which has a link to your web site, will add some free advertising to your web site.

Writing a short article will not take you much time, if it is not a problem for you to put words in sentences, and sentences in paragraphs. Then the written article is only need to be published in thematic catalogs thanks to what you automatically receive return links to your web site.

The time that you spend for writing an article (about half of an hour), will be much more productive for you, than the same time spent for mailing of unreciprocated messages by e-mail in which you will offer an exchange of links. Anyway at a stage of promotion of a web site it is necessary to start to try every possible ways (the main thing is they should be white!), and any one or the combination of successfully found methods of promotion of the web site sooner or later will bring the desirable result.

Nowadays the online technologies have become very popular. The web network is not only a place to entertain but also a spot to make money. Whatever the reason is, to be presented in the Internet one needs a site. And it is the time when the question how to plan a website arises. Those who are searching for details on how to build a website, should refer to the Web itself. There are lots of guides on how to plan a website and respective topics.

In any way, it wouldn’t be wise not to use this chance provided to us by digital technologies. Google and other search engines, social networks and forums, blogs – all of them could assist to find information on “build your own professional website” and similar topics.

Technorati Tags: build website, business website, make website, site, website

The first way. It is almost perfect. You are the most important expert in the chosen sphere. For example, you know almost everything about belly fish and piranhas, have a huge amount of free time to write articles for a site about cultivation of these and other small fishes. Sincere congratulations! First, the content really will be unique, secondly, it is absolutely claimed by users who are engaged in fish breeding too.

The second way. You are rather far away from the rank of an expert in one or another area that you have chosen as he subject matter of your site. Well, and what can you do? Do you know, how directors, when they make films, take the well known product, but in cue they write «on motifs». And what prevents you to estimate that information that has already been laid out by your competitors in Internet, creatively to rethink it and to start writing something «on motifs»? This is a very good way of filling your site with a unique content. It is possible to estimate tendencies, to see not captured themes yet, or getting to know with the several stated opinions, to come to your own, in a root distinct from already stated. And still: constantly studying the materials of others, you anyway will become an expert in the chosen niche.

The third way. Studying the thematic forums. It is very similar with the previous one, but also has some differences. Sometimes it happens that any person who asks a question on the interesting theme at a forum, receives in response almost developed article only collected from statements of many people. Also there is nothing shameful or forbidden that you will compile these statements, will give them the digestible literary form, and then place the turned out material on the site. Thus it is possible to receive unique content for a site absolutely legally.

The fourth way. It is possible to address and to foreign experts. Believe me, it is possible to find a lot of interesting materials on a theme interesting you and for a quite reasonable price. By the way, the stock exchange automatically checks, if the unique content was exposed by the author on sale or the author tries to be engaged by copy past.

The fifth way. Certainly, materials in the Internet appear very promptly and the world wide web, perhaps, is a very good mean for tracing tendencies. But paper editions have not died yet too. At any stage the traditional mass-media can be useful very much. First, unlike the texts specially intended for Internet resources, texts on a paper are much more developed, so this means, at desire and the correct approach from the pleasant curious article expressed on paper, you can make two or three for the site.

Probably the given list of ways to fill the site with a unique content is not full, we represent, so to say, the open list. However nobody prevents you to find your own way of filling the site with a content, as effective and simple, as stated above. We sincerely wish good luck!

Nowadays the online technologies are very popular. The Internet network is not only a place to entertain but also a spot to make money. In spite of the reason, to be presented in the Internet one needs a site. And it is the time when the question how to plan a website arises. Those who are looking for info on how to build a website, should refer to the Web itself. It is full of docs on how to plan a website and respective topics.

In any way, it wouldn’t be wise not to take advantage of this opportunity provided to us by modern technologies. Google and other search engines, social networks and forums, blogs – all of them could assist to find info on “build your own professional website” and similar topics.

Technorati Tags: build website, business website, make website, site, website

Introduction:

IN this article we wilt al about retrieval and search systems and machines. So if you are interested in it so just keep reading. One of the main methods to find the information in Internet is to use the retrieval or search machines. Retrieval machines “creep” every day in the Network: they visit web pages and bring them in large databases. It allows the user to type some keywords, to push “search” and to see, what pages satisfy to its request.

Understanding of the work of retrieval machines is necessary for web designers. For them it is vital from the point of view of retrieval machines structure of documents and the entire server or a site. Without it documents will appear insufficiently often in reply to requests of users to the retrieval machine or even at all won’t be indexed.

The web designer wish to raise a rating of the pages and it is clear: after all on any request to the retrieval machine hundreds and thousand links answering to it on documents. In most cases only 10 first links possess sufficient relevance to request.

Naturally, it would be desirable, that the document has appeared in first ten as the majority of users rarely views links following first ten. Differently, if the link to the document is the eleventh it also is bad.

Main retrieval machines:

What retrieval machines are really important for the web designer? Well, certainly, widely known and often used. But thus it is necessary to consider that audience for which your server is calculated. For example, if your server contains the highly specialized information on the newest methods of milking of cows hardly you should hope for general purpose in retrieval systems. In this case I would advise to exchange links with your colleagues who prosecute similar subjects. So, we will begin with defining a terminology.

There are two types of information databases about web pages: retrieval machines and directories.

Retrieval machines: (spiders, crawlers) permanently research the Network for the purpose of addition of the databases of documents. Normally it does not demand any efforts from the person. Altavista can be an example of such retrieval machine.

For retrieval systems the construction of each document is important enough. Great value have title, and page contents.

Directories: unlike retrieval machines in the directory the information is brought at the initiative of the person. The added page should be rigidly anchored to the categories accepted in the directory. Yahoo can serve as a directory example. The construction of pages has no value. Further it will be a question in the core of retrieval machines.

Altavista:

This system was opened in December 1995. It belongs to DEC company. Since 1996 it cooperates with Yahoo.

Nowadays the Internet technologies have become very popular. The Internet network is not only a place to entertain but also a space to earn money. Whatever the reason is, to be presented in the Internet one needs a site. And it is the time when the question how to make a website arises. Those who are looking for details on how to build a website, should refer to the Web itself. It is full of guides on how to make a website and related topics.

In any way, it wouldn’t be smart not to use this opportunity given to us by digital technologies. Google and other search engines, social networks and forums, blogs – all of them could assist to find info on “make a new website” and similar topics.

Technorati Tags: build website, business website, make website, site, website

PageRank is very difficult theme which often is understood incorrectly. I think it is necessary to repeat some moments, concerning PageRank. This document is still not complete work and, possibly, will remain like this still for a long time.

At PageRank there is a place in the course of ranging. This place is not as appreciable as many can believe. Its importance in algorithm of ranging is less, than at many other factors, such as tag Title or the text of references. Site optimization only for PageRank will not give you good places. Essence of PageRank is difficult for manipulating. Therefore, if you receive good weight PageRank, it will be difficult to your competitors to be made even to you. Whether there is your time of seriously to concentrate on PageRank, this personal decision which depends on level of your competition. I certainly believe that at least always it is necessary to understand, how PageRank works, and to remember it every time when changes are made or new sites are framed.

How it is better to understand PageRank?

Therefore only work with models PageRank allows experiencing this algorithm up to the end.

The first model is made in Excel 2000 and gives the chance to work with 12 pages (it is enough for all examples from given article). Formulas do not disappear, therefore, at necessity the number of pages is easy enough for dilating to necessary quantity. If you have Excel, it, perhaps, best variant as you can supervise completely calculations and change structure of a modeled site how it is necessary for you.

The second model works only in online mode, but it also worth attention. The model allows setting communications to 50 pages, to choose for them names, initial weight PageRank and to count weight PageRank with quantity of iterations up to 100.

How to keep weight PageRank in a site?

Telling about the difficult structures, helping to keep PageRank weight in a site there are two simple methods.

The first is with se of JavaScript. Searchers do not index it (the reason is obvious enough — interpreting JS for each page will demand huge computing resources). Hence, any external reference issued on JS will be normally perceived by users (99 % work with included JS), but thus not to be considered by searchers, and, means, and not to take part in calculations PageRank. Thus, for the search car your site will be without the uniform external reference, and the problem of deduction of weight disappears completely.

The second method is not less graceful. If all external references are concentrated to several pages it is enough only to forbid their indexation by means of a file robots.txt, and the search car will not know that you on a site have external references.

Today the web technologies are very popular. The Internet network is not only a place to entertain but also a platform to earn money. In spite of the reason, to be presented in the Internet one needs a site. And this is when the question how to make a website arises. Those who are searching for details on how to build a website, should refer to the Web itself. There are lots of guides on how to make a website and respective topics.

In any way, it wouldn’t be wise not to use this chance given to us by digital technologies. Google and other search engines, social networks and forums, blogs – all of them could assist to find information on “where to make a website” and similar topics.

Technorati Tags: build website, business website, make website, site, website