How to market a children magazine?

Hello friends, Iam Suresh and iam working in Chandrabala Publications Pvt Ltd (www.chandrabala.com) as marketing executive. Please let me know how to market a magazine to reach in public and school children. Ours is an children magazine with lot of information articles and stories around the world. Please give me some ideas to market it.

Best online resources for website promotion?

I’m looking for some great online resources and pros that share FREE information / articles on website promotion. I’m a huge Darren Rowse fan and was curious if there’s a "Darren Rowse" of the "getting traffic to your site" topic.