What is the most cost effective way to market my company?
I am an independant financial advisor with a limited budget. What marketing tools are the most cost effective? How can I get articles written and published? How can I get my more exposure in my marketplace? I want to get my name out there quick. I am not looking for national exposure, just local.
Tagged with: budget • independant financial advisor • marketing tools • marketplace • national exposure
Filed under: Article Marketing
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The greatest inexpensive marketing strategy I have ever seen:
Be seen. Be known. Be paid. Here is how it works:
Pick 5 or 6 places that you believe your target groups visits on a regular basis for example, take martial arts, get into yoga or some othe venue. Take classes that your target group would take. The point is to be in the same place at the same time all the time and get to know the people there. The best leads (free) come from people who know you and want nothing in return.
I know of a Realtor who goes to 5 different Starbucks every day at the same time and sells 4 houses a month out here in So. California and earns $40,000 a month. She sets up her laptop, places out business cards and she’s in business!
Easy, I learned this while I was working as a Mortgage broker.
Make a list of all your friends and family. Call everyone on the list and let them know what you are doing.
Make 500 business cards to start out, make it a point to go to social places such as clubs, restaurants etc. and whomever you talk to make a point to bring up what you do for a living. People will probably want to talk to you because finance is a market that the average Joe doesn’t know much about… Next thing you know you will be asked for a business card most the time… If not, politely say "If you ever need some advice just give me a ring".
People like to see the actual person that handles important financial decisions be a mortgage, insurance, retirement, or investments. Word of mouth and business cards will get you very far if you are diligent.
You can list your business under Yahoo local for free, it only takes a few minutes and it never hurts.