What percentage of my marketing budget should I allocate for online marketing?
I have a writing and editing services company, and we currently have 00 of our operating budget. We are planning to do direct mail marketing, advertisements in trade journals, and online marketing (pay-per-click, e-newsletters, etc). How much of my marketing budget should I allocate for online marketing?
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Tagged with: advertisements • direct mail marketing • editing services • marketing budget • operating budget • pay per click • trade journals
Filed under: Affiliate Marketing • Online Marketing
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You can test how well PPC works for you with a very short test, $100-$200.
I recommend going with Google/Yahoo Paid advertising for it’s wider audiences.
Create your most compelling ad copy and target popular keywords in your space.
Implement the conversion tracking code provided by Google / Yahoo on your "thank you" / sales lead page.
You’ll be able to determine the ROI of PPC within a short time, and short spend.
Hope this helps!
50% for online marketing.
Another suggestion
Hire the Sales person to advertiste your business.
Sounds steep, but medium to large size companies allocated 10% of earnings to marketing and promotions. What portion of that should be for online is difficult to say…it really depends on your type of business and the market sector.
If you are an online tech company it will obviously be more than say a retail sales company.