What’s the best ways to market self published books / video by e-commerce?
I self published 2 books and 3 home made CD videos related to my profession. I am working on another video now. What has been the readers experiances in selling self published material over the internet or e-commerce like Amazon.com or eBay store etc???
Tagged with: amazon • ebay • profession
Filed under: Video Marketing
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First of all, you will make more sales the more places your books and other products are available. In addition to selling online, you may want to get into book stores (you will probably need a distributor, as most stores do not want to deal directly with thousands of publishers), make appearances (such as speeches and workshops) and sell them there, and look for retail outlets other than book stores (e.g., sell your book on dog training through pet stores).
Your question, though, was about selling these products online. Definitely get your products on Amazon.com. The easiest way to do this is through Amazon Advantage. You can get all of the information on this program at http://www.amazon.com/advantage
Your books may sell best on eBay if they can be listed in a category other than books. For example, if they are about collecting antique doorknobs, put them where collectors of antique doorknobs look for products on eBay.
Have your own web site and offer your products for sale there. You can sign up for a PayPal account that will allow you to collect payments. Unlike a regular merchant account, PayPal does not have statement fees and monthly minimums, so you only pay fees when you have orders.
Build a site with lots of great content to attract search engines and customers. Post excerpts from your books, add updated information, create a resource list, start a blog, etc.
It can take time to get momentum going in online sales. I have been selling books and other products online for more than six years, and I make a nice living at it. But it took a while for that to happen. Get started now, and you can make it happen for you, too.
Good luck!
Cathy Stucker
Learn how to write, produce and sell more books
http://www.SellingBooks.com/
You can’t concentrate just on selling your books online, just like you can’t put all of your money in the same basket. You need to have a variety of ways to get your book in front of your audience. A lot of times good sales online are usually the result of an offline promotion; a newspaper article, a presentation or workshop, an interview on radio or podcast.
A good way to drive people to your site is giving your book buyers bookmarks or business cards with your book and site information and asking them to give them to people they know.